ILLUMINET
CORPORATE LOGO ROLLOUT

THE CHALLENGE:

Changing a corporate logo is a long and often arduous process. Not only does a logo help define a brand, but it can also have sentimental attachments with customers and staff.

The previous incarnation of Illuminet's logo was nice, but lacked flexibility in terms of size and shape. When reduced in size it fell apart and became virtually unintelligible. So a new, bolder design was created.

THE SOLUTION:

As part of our Men In Black logo rollout event, we created a video clip that served as the employee's first look at the new logo. We wanted to keep the suspense going until the last second while keeping with the futuristic, other worldly look of the rest of the event.

So we developed this clip for the rollout (Requires QuickTime). Think big screen and crank up your speakers.

You can also view the RealPlayer and MediaPlayer versions but they'll open as separate windows in the respective players.

THE RESULTS

The logo reveal was a crucial part of the launch and had the desired "other worldly" look the client was after. It proved very effective and fit well into the overall concept of the event.

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