Theme: Tapping the power of this new mass medium
Length: 30 to 40 minute speech, 1 to 3 hour class
Designed for: Businesses, non-profits, professional organizations, service clubs, chambers of commerce.
Summary:
Let's face it. It's hard to ignore the Web these days. With sites being added at the rate of 1.5 per second and with more than 20 million surfers out there, it's hard to get away from it. Even commercials have Web addresses plastered along their taglines.
But what is it truly about? Is it the CB radio or 8-track of the 90s? Or will it fundamentally alter the way we communicate, create and think?
This presentation sorts the hype from the hypertext. It explores the Web phenomenon within the context of existing mass mediums and offers thought provoking insight into where it's going. It guides attendees through the Web development process, focuses on providing content and substance, emphasizes value to the visitor, the importance of updating content, and how to create a site that not only sizzles, but meets your communication and marketing goals. This isn't a new technology: it's a new mass medium for sending and receiving information.
What we cover:
What the Web is and isn't. Get rich quick schemes abound. There's a huckster around every corner who will tell you that you'll get rich on the Web. We tell you what the Web can and can't do for your organization.
Content vs. Bells & Whistles. We explore the Fantasia Effect: filling pages with stunning graphics but not really putting any meat on the bones. Is a dancing cartoon character really necessary to get your message across? Or is content what really drives a site? We'll tell you.
The 10 trends that will shape the Web. Intranets, Shockwave, real time videoconferencing, online ordering -- we sort the wheat from the chaff regarding what's going to be hot and what's not on the Web in the years to come.
The five traits of an effective site. Learn from our award-winning Web design team the secrets of good design, solid architecture and effective sites.
The Web Checklist. A worksheet that allows you to ask the right questions when interviewing designers, Web programmers, ISPs, etc.
The dos and don'ts of Web efforts. We guide you through lessons learned so you don't make the same mistakes others have on the Web.
In the 1 to 3 hour class, attendees are walked through the entire Web site process, teaching Internet theory, terminology, design principles and site architecture in addition to the topics listed above.
About the speakers:
Robb and Sharon Zerr are owners of CommuniCreations, a creative services agency providing communication solutions to clients that are innovative, effective and affordable.
Robb Zerr is a former internal communication director for Pacific First Bank, Egghead Software and Providence General Medical Center. He has been in the communications field since 1979 and is a noted expert in employee communications and an award-winning practitioner. Robb is director of the Creative Services Division, serving as head designer and content developer for client sites.
After working in numerous roles with several production companies, Sharon Zerr struck out on her own as a very successful independent film and video producer, working on projects for Microsoft, Carson Pirie Scott, MTV and Comedy Central among others. She currently heads the New Media Division of CommuniCreations and handles programming, site management and project coordination for client projects.
Working together as a team for the last three years, they have taken CommuniCreations from a small creative services agency to what it is today: a small creative services agency that is very successful. Their Web clients include Avant! Corporation, The Communication Station, Food Markets Northwest, Global Training Alliance, portorchard.com, Thriftway and Stormans, Inc..
Availability:
The Zerrs are available for speaking engagements throughout the Puget Sound region, the U.S. and abroad. For more information on availability and fees, please call (360)769-0623 or e-mail them at ccreate@pacific.telebyte.com
