Creativity must also have context. It must reflect realistic goals and budgets. It must be memorable yet functional. Being creative just to win a national awards contest isn't enough anymore. The creativity must also help business communicate, compel, clarify, persuade, educate and inform.

Luckily, we've been able to work on a number of special projects that let our minds run wild while exceeding our client's expectations.

Here's just a few of the things we've worked on:

Employee Education Game Board - Convincing employees to drive a half hour more to work can be a tricky sell. But we came up with a fun education campaign that took on a life of its own.

Men In Black Logo Launch - The challenge was to develop a live action introduction simultaneously in two corporate offices 1,500 miles apart at the same time during a satellite video conference. The answer: MIB.

EndFest Booth for Education - 17,000 teenagers is a market too good to pass up. But will these rock fans listen to a message about career-tech opportunities in their local schools in between stints in the mosh pit? We found a way.

Weyerhaeuser Pirate Fest - Who would have thought that mill workers at a paper products company could become a rollicking band of pirates during an employee recognition event? Well, they did, complete with a cruise to a deserted island, a treasure hunt and a fire breather.

Flight Fest Annual Employee Meeting - Five employee meetings. Five cities. Five days. And the kickoff is at the Museum of Flight in Seattle. The client: a bank. The answer: Turn the whole company into an airline complete with inflight peanuts, movie and wings.