Not only did this publication win awards for the writing, but more important, readership nearly doubled following a format and style change. The previous newsletter was a standard 8 1/2" x 11" 12 page bound publication. Hardly interesting in and of itself. The redesign used a tabloid with a bright color palette. The writing had to keep up...

Product Feature

Investment Planning Make Cents for the Future

Tomorrow. For Little Orphan Annie, it's always a day away.

But for those of us who don't have a Daddy Warbucks in our lives, tomorrow comes all too soon. Before you know it, little Muffy needs forty grand to go to med school and you're playing checkers in the a senior center.

That's why investment planning is important. By planning for the future today, smart investors can be adequately prepared to meet the many challenges and surprises they will face tomorrow...

Employee benefit article –

It's all your vault!

Hollywood has not been kind to bank vaults. They've been blown up, tunneled into and opened after hours by master safe crackers. And Geraldo's career was never the same after cracking Al Capones' empty safe open on live television. Pity!

In reality, though, these vaults are one of the safest and oldest places to keep valuables, whether it's rare coins, securities, jewels or your daughter's birth certificate. And for employees of Pacific first, the safe deposit boxes found in our values are very inexpensive compared to home security systems, safes and alarms. As an employer benefit, PFB'ers can lease boxes at half price, from as low as $10 to $50 a year.

To find out more about our safe deposit boxes, Spirit! went underground – to the basement of the Fifth and Pike Branch. Clean and modern, it's a place Al Capone wouldn't have been caught dead in...