CommuniCreations Inc. - Print Samples

Following is a small cross section of print projects that we've created for clients and even ourselves. There are a wide range of choices below, from Direct Mail postcards and flyers to brochures, teasers and special promotions.

All projects shown here were written, designed and produced by CommuniCreations.

Well, enough about the projects. Let's provide you with some summaries and links. Except where noted these are all .pdf files and will open up with Adobe Reader.

Brochures

Job Application Network Brochure - This is a hybrid direct mail/brochure. It was developed to send to client prospects. It was tightly branded to their look and feel, so the design is somewhat conservative. But it did a good job of building awareness for the new company.

Pacific Northwest Eye Associates Brochure - This is a straightforward B2C brochure. Again, tightly branded to their look and feel. It was a direct mail piece sent out to targeted lists in the community.

DLC Brochure - Targeted to the B2B market, this capabilities brochure is an 11x17 format which is reduced to 8 1/2" x 11" when folded. The design uses the palette of colors we developed for the company's redesigned web site. The images are all stock photography and selected to complement the key messages of the piece as well as the primary colors.

Beyond Point B - Designed and produced as a simple two color piece, this brochure was targeted to B2B management. The copy is clear and outlines the organization's upcoming management courses.

EYESercise Brochure (Word Doc) - Intended for the B2C market, this capabilities brochure introduces prospects to an unusual topic: eye exercise. The copy is both education and persuasive, weaving in emphasis lines with research. Since we only wrote the copy and didn't do the design work, this is in Word format as submitted to the client and designer.

Direct Mail

PNW Direct Mail - This is a simple black and white card mailed to seniors within the community. Very economical but effective.

CommuniCreations Fortune Teller - Sometimes we try out some of our wilder ideas on ourselves first. This is an example. Reminiscent of the fortune tellers school-aged kids used to make, we did a modern version. The piece was hand delivered in a custom Chinese takeout box but was also included in regular flat mailings to prospects. The lead return ratio was about 35%.

Illuminet Teaser Campaign - This was a three week mailer built around a central teaser. The company was launching a new product and this was sent out to clients to build awareness and keep them engaged in the publicity surrounding the event. The final teaser (not shown) was the actual product announcement, produced in the same vein.

TNK Direct Mail - This is another direct mail for Illuminet, announcing a new product. We used some bold color and a pot of gold as the central theme.

Pacific Northwest Eye Associates Direct Mail - This was a new product announcement direct mail piece sent out to clients. It was also reproduced as a poster. It was color on the back and black and white on the back. There were two versions of the piece, each mailed two weeks apart.

Projection Direct Direct Mail - This example shows the progression of creative. The first incarnations had a very whimsical tone to the campaign, per the client's wishes. The final versions were the actual ones sent out. As you can see, they're still attractive and really showed the products off nicely. The back side of the card, reproduced in black and white, provided the company with an easy way to do copy changes to feature different products or specials without altering the more expensive color side.

Other Collateral

Dizzy Lettuce Sales Sheets - There are two sales/product sheets for this client's Spring line of products. The photos are tastefully laid out without a lot of unnecessary design. Clean and to the point. Sales Sheet 1 – Sales Sheet 2.

Dizzy Lettuce Wholesale Sheets - Reproduced in a simple black and white, these sheets accompanied the sales sheets and had the wholesale pricing for the items show in the color shots.

West Sound Careers - These pieces were targeted to the teenage crowd. They picked up on the cards that high schoolers were collecting of their favorite bands and brands. These had the same kind of feel, but were meant to generate leads for career to work programs at the high school level. The cards were mailed out as well as handed out a concerts. These cards, combined with other direct mail tactics, increased enrollment 50% the first year. Card 1 – Card 2 – Card 3 – Card 4.