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Tutorials
Making sense of marketing strategies, complex design projects and new technologies can be a pretty daunting process. This is particularly true with the breakneck pace at which things are changing in the marketplace, particularly when solutions may involve skills or components that you don't work with day in and day out, such as graphics, web programming, video and the creative process in general.
To help keep you abreast of strategies for successfully marketing your business and working with our agency, we've put together some articles covering a wide range of topics relating to marketing, advertising, communications, graphic design and web design. If you have a topic you'd like us to cover, e-mail us at suggestion@comstation.com and we'll see if we can add it to this site.
Psycho Color - the Art of Choosing Color
The proper use of colors isn't a haphazard enterprise. Tide orange and Coca Cola Red didn't come about by accident. Learn more about the importance of color and how to use it wisely.
A Whiter Shade of Pale Please
A tutorial covering the web design process and the importance of the first review cycle. Insights into what to expect and look for as well as the impact of even minor changes to styles on the rest of the site's design.
Maximizing Your Marketing Collateral
In this world where there's an increasing tendency to rely on templates and the "same ol' same ol", it is more important than ever to stand out from the crowd using cost effective methods. Find out how to make your marketing sizzle.
Don't let prospects "lead" you astray...
No matter what business you're in, qualifying leads is imperative to having a profitable business. Nearly everyone, at one time or another, has fallen into the trap of courting a client that either doesn't have immediate need for your product or service, doesn't have the power to make the purchasing decision, is just window shopping or doesn't have the money.
"Words" to the wise...
In the past year, a lot of emphasis on web sites has been on the use of technology to keep visitors glued to sites. Flash, pop-ups, pop-downs, bandwidth-draining graphic interfaces have all done little to compel visitors to act on a site's value proposition. But they have made careers for techno-geeks who have lots of programming talent but no communication skills.
Want a site that sizzles and meets your marketing objectives? We'll tell you the secret (hint: it's five letters and you've just read 89 of them...).
Checking email on the road
If you're out and about and need to check your email remotely, we've completed installation of a new web-based email system that is simple to use and allows you to check your mail, respond to queries and basically use all the features you're used to in the office.
Free search engine listings are about to follow Bob, Microsoft's really bad consumer interface, into history books. Most of the major sites are moving away from offering a free listing to a "pay to list" model. Find out how you can keep your name out there without busting your budget.
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