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 Mailbox Makeovers PROJECT: Direct Mail, Web, Product Sheets
We have completed three different looks for your direct mail piece. These are all four color, 5 1/2" x 8 1/2" size - this is the standard size these days. Most printers call them Jumbo Postcards. We opted for these because the imagery is vital since you're selling a look. So we want the product to really jump out and be noticeable immediately. Each file is a pdf - download it and print it out on a good color printer. The goal of these is to pair down concepts and narrow the direction. Hopefully we came up with a direction that you just love from the get-go. But this is not always the case. They are divergent enough that you should gravitate naturally to looks, copy and color, however. In contrast to the piece you were working on directly, these take a different approach. They really address the homeowner association's hot buttons: value, consistency, beauty, prestige and first impressions. Having worked with association managers and boards before, we think these are the key messages that will capture their attention. COMP 1 This offers a clean interface. The products are show on a deep purple and golden yellow gradation to make them jump out. The theme is, "First impressions are important. . . Leave a lasting one with Mailbox Makeovers. The emphasis on the products here along with positioning them as the anecdote to a bad first impression. It's a very nice piece and really stands out, primarily because of the photos of the products and how they're positioned on the page. COMP 2 Comp 2 trades color for richness. The background is a nice marble texture in varying shades of tan and bronze. It really makes the photos really have impact. It may be hard to tell in an ink jet how wonderful the marble actually looks in full color. Ah, the limitations of technology. The theme here is before and after. On the left are ratty mailboxes in a subdued black and white with your beautiful ones in full color balancing them on the other side of the piece. The headline is, "Does your neighborhood need a makeover?" The supporting copy emphasizes the importance of a community looking its best in a hot real estate market. This one has the logo on the lower right corner. On all pieces the logo will appear on the mailing side, which we will create once a direction is picked because key messages on it will differ, depending upon the direction selected here. COMP 3 This is the contemporary version. It uses a bright palette of colors - green, red, yellow and blue - to support the images, all set on a black background. It gives a vibrant, energetic look to the piece and will definitely catch someone's attention in a pile of white envelopes. Here we appeal to vanity and beauty - "Make your neighborhood the envy of your community" is meant to make them think about their neighborhood and how it stacks up against other, newer projects. The main message is that a desirable neighborhood is more than well kept yards and nice homes. First impressions are everything; and it begins at the street level. ____________________________________________ _______________________________________________________________ |
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