Articles
As a leader in the creative services industry, CommuniCreations is often asked to develop articles on marketing, advertising, communication and technology issues.
Recognizing that not everyone may come across these works in their every day work life, we thought we'd put them on the site so we can share our ideas with you as well.
So grab a cup of coffee, site back and read away. Or, if you're having trouble sleeping, cozy up, turn down the brightness on the lap top and dive right in. ZZzzzzz...
Dan Kennedy -- idiot savant or just an idiot?
Dan Kennedy is a reclusive whack job who has knighted a new generation of minions who've read one of his books, attended a seminar, and suddenly believe they're God's gift to the English language. Is anyone worth $865 an hour? Not even a call girl is worth that, and you'll get far more satisfaction from some girl named Desiree than you'll ever get from Danny Boy.
Do hippies dictate your online presence?
Not so long ago the web was marketed as a very complicated and mysterious technology. Technology minded hippies filled the heads of corporate executives with the nonsense of HTML, cgi and asp. But does your web presence still belong in IT? Find out why it shouldn't...
An unlikely friend in commerce: PayPal
For many years clients have been begging us to accept credit cards. But like many businesses, maintaining a merchant account for an occasional credit card payment can be costly once monthly service fees are factored in.
What do to, what to do...Well, the answer comes from an unlikely partner for businesses: PayPal.
Is your message falling on deaf ears?
In this overly connected world, it's becoming increasingly difficult for organizations to get their key messages across to important stakeholders, whether it's employees, customers, vendors, partners or even stockholders. Find out how much its costing you to allow communication programs to ramble along unchecked.
The tortoise and the hare: A business parable
In a recent study called "Good to Great" by Jim Collins, the same one who brought you "Build to Last: Successful Habits of Visionary Companies," the author demonstrates why some businesses sustain greatness while others simply fade away. The answers may surprise you...
Find your niche and jump in with both feet
by Robb Zerr, EIEIO
In a tough economy, there's a tendancy to abandon your business plan and try to attract customers any way you can. So rather than doing one thing extremely well, you try to tackle a number of additional things as well, learning as you go. But is that the best way to go?
Finding our own way in Nicheland
by Robb Zerr, Mister Know-it-All
As we celebrate our 10th year in business, we too have been refining out niche. After all, we can't very well encourage our clients to do this without walking the walk as they say. Find out how we redefined CommuniCreations and finally found our "niche" in the business world.
Marketing 101: Party Style
Analogies to help anyone understand the differences between marketing, advertising and public relations.
The Internet - Dead or Alive?
by Robb Zerr, All Around Nice Guy
The media is anxious to declare the death of the Internet as we know it. But to paraphrase Mark Twain, "the reports of its death are greatly exaggerated." Find out why the Internet is here to stay.
Where have all the customers gone (hint: online!)
by Robb Zerr, Mister Know-it-All
Fast forward two years and those pesky web surfers not only refused to believe the hype, but they're quickly making the Internet their primary source of information, news and entertainment.
Advertising: It's witty, memorable and totally wrong!
by Robb Zerr, Bon Vivant
A lot of businesses approach advertising like a dart game. They throw all their messages out there and hope they hit the bulls-eye. No aim, no strategy, no consistency. This is simply a waste of your time, and more important, your money.
But it looked great on my inkjet
by Robb Zerr, Nuevo Designer-o
In the course of our day-to-day business, we get a lot of questions about print and why things can look good on an inkjet or laser printer in the office but look strange when it is sent out to be printed in a newspaper, magazine or by a printer. Why?!!?
Local search may be boon to business soon
A new technology may soon be able to let travelers, tourists and passersby find your business on the road. Developed by a British Columbia company, the technology uses embedded tags on your web site that works in conjunction with GIS systems to not only pinpoint the location of your business relevant to the individual's car, but also provides driving directions.
