Dan Kennedy -- idiot savant or just an idiot?

I've been mum for some time on the subject of Dan Kennedy. But now that I've done some more research, I should be suing the guy.

You see, Dan Kennedy is ruining the business of copywriting. The guy gets paid something like $865 an hour to tell you how to make your copy vanilla. Sure, it's great vanilla. And you can even get French Vanilla or Vanilla Bean if you're really a witty guy and know how to turn a Dan Kennedy-esque phrase.

The guy has made gabillions of dollars off of others who want to be just like him. Hack writers pay thousands for his bland diatribes on copywriting, then brag to others that they can write just as poorly as he can. Some have even swooned to the point that they own everything Dan has written, recorded or worn in the privacy of his own bedroom.

That's why any decent writer should be suing this guy, along with his legions of "mini me's" who are set on becoming him when he finally kicks the bucket. They shamelessly lessen the expectations of the masses. They join Reality TV, MTV and Paris Hilton in destroying a pretty good civilization with blandness and banality.

Now, I know what you're saying... I'm just angry because I don't charge that kind of money. I'm not angry. I just have a soul. I wouldn't be able to look myself in the window knowing that I was selling vanilla for $865 an hour when nothing is worth that much. Not Dan Kennedy. Not even an hour with the Pope (although I hear he's far more interesting than Dan Kennedy ever could be).

I have to give Dan one kudo. He was smart enough to become something of a recluse, adding to his mystique. I can see him in a Vegas penthouse right now, growing long fingernails and having what hair he has left clipped once every 10 years. Sorry, that was Howard Hughes, another veritable whack job!

My ire is really raised when someone contacts me to ask me to write just like Dan Kennedy. Now, I've been writing the same way since I was 18, which was 32 years ago. I've never changed my style. So, if anything, Dan Kennedy has copied my writing style, not the other way around. And then he's diluted it to the point of nonsense.

And so it goes. Dan continues to teach the world to accept mediocrity. He's demonized creativity, because he has none himself. He's convinced others that less is more, allowing him to charge a fortune for a page of vanilla that may sell, but doesn't differentiate, inspire, persuade, inform or entertain.

As for me? I get constant compliments from clients and prospects who tell me they've read every page of this site. Yes, Dan, that's a lot of words, I know. And yet, people read them. Then they call me and tell me how wonderful it was to visit this site, read these words and talk to the writer.

It doesn't cost them $865 to speak with me either. It's free, Dan. Imagine that! Free!