Why upgrade?

The life expectancy of a Web page design is probably about six months. Some site components can go without a major upgrade for up to a year if content changes, but minor tweaking in this world of java scripting, server pushes, gif animation, tables and the like should be an ongoing process.

Why? Because today's surfers demand interactivity, cutting edge enhancements, forms, an easy-to-use site architecture and an interesting design that doesn't take hours to load. If they don't get it -- well, hasta luega, baby! It's the Stop and Back buttons for you.

If your site isn't as good as your competitor's, doesn't get the traffic you expected or simply doesn't sizzle anymore, it may be time to give it a facelift, or is that weblift?


Facelift warning signs

Your site may need a redesign/upgrade if:

The current design hasn't been totally revamped in a year.

Information is not organized in a pyramid style - limited entry points and ever increasing options as the visitor goes deeper.

Pages lack navigation bars so visitors can move easily between entry points and pages without having to use the Back button or return to the front page.

The site doesn't offer value-added information such as contests, interactive surveys, prize giveaways, free advice, newsletters, etc.

The site is copy heavy, lacks graphics, textures, image maps, gifs, jpegs, page headers and in-line images.

The site is difficult to get through easily or similar categories/information are located on unrelated pages.


Affordable upgrades

O.K., so you sank a lot of money into your site's original design. And you shudder at the thought of starting from scratch.

But the good news is that you don't have to. Our Web design team can pull existing code and graphics off your existing pages and use them as a foundation for the upgrade. Then we'll work with you to map out the flow and content of your pages, develop eye-catching graphics, create forms and other interactive tools and load your pages back onto the server with no interruption. Why, we'll even publicize your new site on more than 100 Web search engines for free!

Of course, there are plenty of companies who will tell you that they do Web redesigns too. But how many of these businesses have a background in communication and marketing, let alone 15 years of experience?

CommuniCreations is an award-winning creative services company that provides clients in education, health care, high tech, finance, retail and wholesale with a wide range of effective and affordable communication and marketing solutions. Why would you go anywhere else?


Getting started

CommuniCreations will provide you with a comprehensive analysis of your existing site that outlines its strengths and weaknesses. We'll also recommend specific ways to improve the site architecture, graphic appeal, content, interactivity and design.

If you decide to hire us to do the project, this analysis costs you nothing. If you decide to go somewhere else, we will bill you the analysis fee: $100.

And if you already have a great Web designer in mind, you can use this analysis as a road map to ensure that your site meets tangible communication, marketing and business goals and objectives.

Interested in more information? We'll be glad to send you our brochure on Web redesigns and upgrades. Or you can contact us right now about a Web site upgrade at ccreate@pacific.telebyte.com.





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