Welcome to Cool Stuff!

In here, you'll find a compendium of useful and useless facts, trivia, thoughts and unsolicited opinions from the staff of CommuniCreations.

Guiding Quote of the Century . . .

"Everything has been thought of before. The problem is to think of it again." - Johann Wolfgang von Goethe

Best Invention Don Popeil Ever Had That We'd Like to See an Infomercial on. . .

The Ronco Egg Scrambler

Worst Invention Don Popeil Ever Had That We Never Want to See Again. . .

Spray on Hair Color

Invention We'd Most Like to See . . .

A car drink holder that can actually hold a decent size drink.


Q: What was the name of Dudley Do-Right's horse? (Answer at bottom of page)

What Motivates Employees?

Surveys conducted on employees have consistently show there is a gap between what employees want most, and what their managers think they want. See if you can guess the top three items employees want in their job:

(Answers at bottom of page)

Interesting Reading on Communications in Cyberspace . . .

IABC Web Site's interview with John Perry Barlow, The Cyberspace Cowboy (http://www.hooked.net/iabc.com/welcome.html). The article is in the November issues of CW Online.

MIT's Student Information Processing Board has an interesting discussion on why they don't use Netscape Enhancements on the page. Click on Why Not? to access this interesting article. (http://www.mit.edu:8001/)

Number of Home Based Businesses Nationwide . . .

24.3 million full- and part-time home based businesses, an increase of 2.1 million over 1994.

Number Still in Business a Year Later . . .

Approximately 95%. 85% are still in operation three years later. This compares to an average three-year survival rate for general small businesses of only 20%.

Ad Slogan That'll Never Be Adopted . . .

IRS: We've got what it takes to take what you've got!

Four Worst Foods You Can Buy in a Can . . .

  1. Fish Balls (we actually know of someone who not only purchases this, but eats it)
  2. Tamales (why?)
  3. Escargot (tough enough to eat in a dimly lit French restaurant, but out of a can at home? Why torture yourself?)
  4. Grapes (mmmm, so fresh....)

Easy Caribbean Drink to Make . . .


Having worked in corporate for most of our lives, we've been privileged to read many superfluous memos. Now it's your chance to send us yours. Just e-mail the text of your favorite CorpSpeak memo or fax it to us at (206)727-5424. Every time we get enough to judge from (probably quarterly), we'll choose a winner and slap in on our page for all the world to see. The more inane or insane the better.

And the Survey Says . . .

A Communications Audit or Survey doesn't have to cost $50,000 or more to conduct. Many times, a full blown employee survey is overkill, particularly in times when budgets are tight and you only want to learn more about the methods and channels employees use to gather and exchange information, not compensation and overall job satisfaction.

But surveys can be remarkably affordable, if they're kept simple and are carefully matched to organizational goals and objectives. For instance, we regularly conduct surveys for clients that cost 1/5 to 1/4 the cost of a traditional survey. The three to four pages of questions query respondents about existing communication channels and tactics, management communications, tactics the communication department is thinking of enacting and issues management. Response rates typically hover around the 28% to 40% rate by offering incentives. The client not only receives information on a cross section of topics, but also written comments and recommendations in a final printed report.

If you're interested in learning more about our affordable Communication Audits, please click here: More Information. Be sure to type the word audits into the Comments section.

Trade Show Tip of the Week . . .

If you're pitching a new exhibit concept for an upcoming trade show, take the extra time to make an actual model or architectural rendering. Committees or senior managers are less likely to make drastic changes in a concrete idea they can touch and see. This is particularly effective if your exhibit stretches the company's comfort zone.


A. Dudley Do-Right's horse was named HORSE! Nell was the lust of his life, Inspector Fenwick his boss, and Snideley Whiplash his nemesis.

What Motivates Employees Answer

    What Employees Say is Most Important

  1. Appreciation
  2. Feeling "in" on things
  3. Understanding attitude
  4. Job security
  5. Good wages
  6. Interesting work
  7. Promotion opportunities
  8. Loyalty from management
  9. Good working conditions
  10. Tactful discipline

    What Managers Think Employees Want

  1. Good wages
  2. Job security
  3. Promotion opportunities
  4. Good working conditions
  5. Interesting work
  6. Loyalty from management
  7. Tactful discipline
  8. Appreciation
  9. Understanding attitude
  10. Feeling "in" on things